What Is Digital Transformation?
Digital transformation is the integration of digital technology across every area of the business, which ultimately changes the way you deliver your services and how you provide value for your customers. It also leads to a sharp shift in organisational structure and culture.
Digital transformation will help you prepare for the future and comes with many benefits, such as:
Technology is one part of the coin, but it’s also important to consider your needs as a business as well as your culture. The best tools in the world will fail in an environment resistant to change. Digital transformation is a process that affects every single person in your organisation.
To succeed, you need a digital transformation framework based on what your team needs to execute their day-to-day work more efficiently, and it needs to be driven by motivated leaders.
As with any change, you’ll always be met with some resistance, and you likely know who those people will be. For example, you may have someone using the same technology and processes since the dawn of time, and they don’t see why they should change how they do things. So, what should you do?
When rolling out your digital transformation strategy, start with the messaging. Tell your team what you’re planning to do and explain why; be prepared to answer questions. A one-size-fits-all approach is rarely successful, so adjust how you communicate based on who you’re talking to and how receptive they will be to this change. That way, you’re more likely to be successful. For more advice on navigating major tech changes in your business, check out this article!
Digital transformation starts with culture, so make sure your team is on board.